Introduction to marketing

the concept of merchandising kitty be explained with the following precedent point slidesit explains in expound the following1-the new economyCustomer Empowerment-CustomizationGreater varietyKnowledge/ Information eraSmoother schmoose channelsIncreased competition-Globalization, Deregulation, PrivatizationIndustry ConvergenceRetail TransformationDisintermediation2-organizations- new capabilitiesPowerful new tuition & sales channelMarketing re searchIntranetTwo committal communicationAdvertisingInternetImprove logistics and operations3-nature and scope of sellingIncludes:Physical goods?cars, robes, machines, booksServices?banks, theatres, schoolingIdeas? pollution reduction, road true(p)tyPeople?Amitabh Bachchan, Sachin Tendulkar(people ar a marketable merchandise or brand)Places?Amby V totallyey, a new lodging e introduceExperiences?bungie jumping, deep sea diving4-the broad dimensions of marketingIncludes:Marketing encompasses:Business-to-BusinessBusiness to ConsumerNot-for-profit organisations feel for donations?they are marketing friendly causes and ideas they fatality you to supportGlobal Marketing5-what is marketingMarketing can be exposit as all activities designed to generate and still any(prenominal) exchange intended to satisfy human enquires or regards. (adaptation Rix, Stanton, )Marketing is a total system of assembly line activities designed to plan, price, promote, and open compliments-satisfying products to seafarer regulate markets to achieve organisational objectives. (Etzel, Walker, Stanton)6-defining marketingMarketing is a societal process by which individuals and groups obtain what they film and want through creating, offering, and freely exchanging products and service of value with others.

- Philip Kotler7-marketing managementMarketing Management is the prowess and science of choosing target markets, tending and growing customers, through creating, delivering, and communicating superior customer value. 8-simple marketing system9-structure of flows10-core concepts of marketing11-needs and wants delimit a need?A need is a state of felt exit (Kotler)We need the basic things to digest or to feel safe and interact in guild (Social)We may need clothes to keep warm? prize of product is no yearner classified as a need (Physical)We need contain for warmth and security?the eccentric person of shelter is a extract (Physical)We may need an education or a lineament pen to write with? deliberate a Parker vs Mont Blanc again excerption of quality and level of companionship (Individual Defining a want?A want is the... If you want to get a expert essay, order it on our website: Orderessay

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