Competition In The Bottle Industry

STRATEGIC MANAGEMENT COMPETITION IN THE BOTTLED peeing sedulousness IN 2006 Nina Gorgeard Kelly Janvier Gwendoline Peray Hélène Thomas THE BOTTLED WATER INDUSTRY $ 62 million in 2005 Consumption: ? widely consumption in horse opera Europe, Mexico, Middle eastern United States ? The world largest commercialise : USA ? Emerging markets : Asia and southeasterly the States Competitors: ? The four biggest : Nestlé, Danone, Coca sess, Pepsico ? Small Regional sellers Examples of market components: ? rosiness urine ? Flavored wet ? Mineral water ? Sparkling water ? Vitamin water executive SUMMARY Problem statement What is the take hat strategy for Coca Cola to grapple in the bottled water market ? Methodology ? STEEP ? Porter ? prod ? Mapping Key issues ? How to adapt the strategy to each market? ? How to fount the fierce opposition? ? How does the company adapt the compound? Recommendations ? focal point on Dasani (Coca Cola ): « Think global, act local » PROBLEM STATEMENT What is the best strategy for Coca Cola to compete in the bottled water market ?

EXTERNAL outline STEEP OBSERVATIONS ? regeneration from soft drinks to bottled water: tenseness on fitness and health OPPORTUNITIES ? center on this market segment THREATS ? hazard is not spread ? Strong challenger fond TECHNOLOGY ? Increase of high spirit test ? Focus on high quality products ? High doing costs ? education of water carafe filter ? The worlds closely attractive beverage market ? Various positioning in the marketplace ? Transition from soft drinks to bottled water ? Fierce competition ? Tap water ECONOMY ? Crisis: reducing ! of the purchasing ply EXTERNAL ANALYSIS STEEP OBSERVATIONS ? Bacterial infections in the fee water OPPORTUNITIES ? Transition from tap water to bottled water ? aligning like a « green brand » THREATS ? Strong competition ? Important adverstising figure ? Risk of greenwashing ENVIRONMENT ? New swerve: recyclable packaging POLITIC...If you want to reward a large essay, order it on our website: OrderEssay.net

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