Franchising As An Ebusiness Growth Strategy In Chi

Franchising as an e lineage Growth Strategy in china[1] Ye-Sho Chen segment of randomness Systems and Decision Sciences E.J. Ourso College of Business Administration atomic bod 57 State University, Baton Rouge, LA 70803 Guoqing Chen give instruction of Economics and Management Tsinghua University, Beijing nose candy084 Robert Justis Department of Management E.J. Ourso College of Business Administration Louisiana State University, Baton Rouge, LA 70803 Presented at Asian eBiz Workshop, July 4-6, 2001, Tsinghua University, Beijing, China. ABSTRACT Although mixed reports indicate that eBusiness is gaining popularity in China, it remedy faces various obstacles with the diffusion of goods as the major concern. Franchising is believed to be the most feasible solution for the distribution problem. In this paper we propose a comprehensive exemplar on the marriage amongst eBusiness and franchising in China. 1. INTRODUCTION In a recent clause China Ecommerce & Franchising: A Heavenly jointure? on China Business [1], it shows the need of using franchising as a obvious network to overcome Chinas B2C obstacles. Three examples are given: Leyou.com, an online childrens goods store, uses franchising to save grocery store expanses.

Jingqi.com, an online bookstore, teams up with Xi Shu Bookstore, a franchise stove with just about 100 stores, to promote its ecommerce. Sina.com, a well-known web portal, assort with Yafei machine Chain, Chinas largest auto franchise chain, to market its red-hotly launched car leasing business. This marriage between eBusiness and franchising is non limited to traditional sell only, eve! n Internet technology companies, e.g., Nihao.net, are using franchising as a growth schema to expand their businesses. In fact, this system is not just use in China, it is a world-wide phenomenon. Entrepreneur.com recently added a new category, Computer/Technology Businesses, into its dealership Zone...If you want to get a full essay, order it on our website: OrderEssay.net

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