Kodak Case Study

Kodak case study. Document Transcript 1. Eastman Kodak faced challenges that threatenedthe future prosperity, perchance the existence, of thebusiness.Its not an overstatement to say that George Eastman created a in the buff industry.In 1879, he obtained a patent that was the basis for moving picturegraphy involving filmin rolls. little than 10 historic period later, his fledgling firm started producing andmarketing Kodak cameras for amateurish photographers. By 1896, the EastmanKodak Co. had sell 100,000 cameras. Its headquartering in Rochester; NewYork was founded by George Eastman Kodak in 1889. 2. More roughly KODAK Page (252)Q1(a).Has Eastman Kodak relied on product-mix expansion, alteration of existingproducts, or product-mix contraction in the ancient five dollar explanation years? cause: In its past 5 years the company has relied on product-mix expansion i.e. digital andimaging from amateurs to professionals, also in health imaging. In graphics discourse andal so concentrating on leash edge display devices and components. Also in 2007 they haveinterested millions to start producing signjet printers, ink cartridges as their main focus and elevatedspeed technical inkjet printers.Q1(b).Which of these three product-mix strategies go out Kodak need to follow inthe next five years?

Answer: Since product mix expansion was the previous dodging followed by 120dak andresulted them in high profit only bowl the 90s, but then after that they have been struggle tostay on their feet and even went bankrupts in late 90s and had to arrogate loans in millions.Because of the decline of products and not being equal to(p) to note up with competitors like App le,Canon, Epson who are out test them in di! gital imaging. In the next 5 years product mixcontraction is the strategy to be followed because of integration of cameras in cubicle phones,Smartphones and tablets. Their company invested in millions since 05 to ink jet printers and isslowly laborious to soma out digital camera business. It sees home photo printers, high speedcommercial...If you want to get a full essay, drift it on our website: OrderEssay.net

If you want to get a full information about our service, visit our page: write my essay